Even as his company makes steady progress towards becoming a leading player in the mobile market, Y. Guru, managing director, Celkon Mobiles, talks about the company’s future plans and his excitement on signing Virat Kohli as a brand ambassador”
Celkon is a relative newcomer in the Indian market. How has the journey been so far?
We started in year 2009 and due to our sheer determination and hard work, we have been able to make our presence felt in the Indian market. Our success can be measured on the basis of the fact that in such a short duration we have already launched more than
60 mobile phones and 90 per cent of them proved successful. Our main headquarters is situated in Hyderabad. We are a leading mobile phone brand in Andhra Pradesh and the second largest in the entire southern region. At the national level, Celkon is the
third largest selling Indian mobile phone brand in the country. We have also recently launched our handsets in other parts of the country including Delhi, Punjab, Rajasthan and Uttar Pradesh.
You have recently signed cricketer Virat Kohli as your brand ambassador. How will he help in building the brand?
Virat Kohli is a very successful player of the Indian cricket team and there is a fair possibility of him becoming the next captain of the team. Kohli today can be considered a powerful youth icon, which will really help our brand in gaining fame among the youth of India. On his personality front, Kohli is very aggressive and Celkon too as a brand considers itself aggressive in terms of making new innovations. We believe Kohli would be a great factor in promoting our brand and keeping it in the limelight. Our aim is to spread across the nation as a powerful brand.
Many Indian handset brands are coming up with low cost tablets these days. Does Celkon have any such plans?
Surely there are many Indian brands launching tablets these days but in our opinion those tablets are lacking some or the other important aspect due to the low cost factor. We will come up with our tablet in June this year with full preparation.
How important is the quality and after sales service of the product for you?
More than 40 engineers work 24×7 in our R&D set ups and we constantly check our products on quality parameters. For after sales service, we ensure that spare parts of the phone are available in the market even before its launch. Also, we deliver our service within two hours for minor problems and for major problems we take 24 hours to get the handset repaired. We have 337 service centers all over the country to provide after-sales service.
What is your sales target for the next year?
Right now we are selling four lakh units per month but in the next one year we have set a target of ten lakh units per month.
What are the company’s plans for the IPL?
We have shot a commercial with Kohli which will be played on television after 20 April during IPL matches. The advertisement will run on other popular channels as well. People will also see hoardings and POP advertisements with cricketers promoting Celkon.