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The Art of Purchasing an LED TV

Written by Ketan Pratap
07 Dec 2012 at December 7, 2012

In the market for an LED TV but totally confused by document and salesperson jargon? We walk you through the process of picking up a new LED TV.

Tech pundits love to say that when it comes to technology, change is the only constant. And that certainly seems to be the case. A decade ago, buying a television was mainly a matter of choosing between different brands and sizes. Today, there is an array of technologies to choose from and with the transformation to digital broadcasting, you need to make sure your new TV is future proof too, as well as able to handle not just TV programming but high-definition films and in some cases, even console games. Add to this the plethora of confusing terms and jargon that have been added to televisions, and a person venturing out to grab an LED TV today would find themselves assailed by a number of questions: Is LED the best? What screen size to go with? Which external ports should I have? What to choose- HD 720p or 1080p? Is 3D required? The market is filled with a number of brands and models, each claiming to be the best. And talking to sales executives is unlikely to make things much easier. What could, however, help you is this rather basic Q&A to help you choose a new TV.


LED or Light Emitting Diode TVs are a variation of LCD TVs that use an LED backlighting. To be precise, LED TVs are still LCD TVs but the term is used to describe new HDTV models. LED TVs consume less electricity and are slimmer than normal LCDs. While LCD TVs use tubes to light up images, LED TVs use LED lights positioned along the sides or back of the TV to make the picture vivid and also use a local dimming technology to improve the overall image quality. LED TVs handle contrast and brightness better than LCD TVs, resulting in brighter whites and deeper blacks. There are different types of LED models available – Edge lighting and Full array back-lighting.

Does size matter?

LED TV So, buying a TV according to the viewing distance and length of the room is very important. The one you choose must depend on the size of the room and very obviously your budget too, as the TV screen size is directly proportional to the hole in your pocket (pun intended).

Do I need HD?LED TV

When it comes to screen resolution, we would not like to bore you with the ‘i’s and ‘p’s, but would recommend you go for a full HD (or 1080p) TV. With 1080p definition you can enjoy HD media content, Blu-ray quality movies and even HD DTH service. Buying anything lower than this is now not worth spending your money on, as most of the content in the future is likely to be HD optimised.

Should it be 2D or 3D?

LED TV Yes, 3D can be fun, but it is an expensive proposition. For viewing 3D content one needs to wear 3D glasses (which are expensive). So if you have four people in your family. you will need four pairs of glasses. What’s more 3D TVs are far more expensive than their 2D counterparts right now. Top that off with the relative lack of 3D content, and we have to say that at the moment, a 3D television is best suited to those fanatical about 3D content and with deep pockets.

Be honest! What are the pros and cons of an LED TV?


  • It consumes less electricity, when compared to plasma or LCD TVs.LED TV
  • The contrast is much better in LED TV
  • Colour reproduction is amazing


  • While the colour reproduction is good, the overall picture quality is not very different from LCDs
  • It is difficult to mount an LED TV on the wall as they have more dimensional depth.
  • They are still on the expensive side.

What should I check the next time I walk into a shop looking for an LED TV?

Here is a quick check-list to refer to while shopping for your next TV:

Performance check: Whenever you go to a TV showroom, do check its performance in person. Check how it plays the fast motion videos and if there is any jagged lines, ghosting or blurring. Also check if you can tweak the settings according to your needs.

Viewing angles: Do check the viewing angle of a TV. The narrower a TV’s viewing angle, the smaller the range in which it produces a perfect image with no loss of contrast or colour.

TV inputs: You should always go for a TV that offers a good number of input ports. Check the type of ports available in the set – HDMI, RGB video, USB, headphones, Ethernet ports, etc.

Sound Quality: Sound quality is one of the most vital points to check when you consider buying a TV.

Even the best picture is of little use if it is accompanied by poor quality sound. Do check the sound options the set includes- Mono, Stereo, surround sound and Dolby.

Price: The bottom line does count. We would like to advise you to set your price limits before going in for a LED TV because you may end up paying more for features that you never wanted or may not use. The price of LED TVs varies from brand to brand but what our research revealed was that a 24-inch

LED TV may cost you around Rs 24,000 and this may go up to Rs 3,00,000 for a 65-inch display.

*Disclaimer: We have not included all the brands in our research and the prices may vary according to market conditions.

Conclusion: At the end of the day, an LED television represents a significant investment for most people. Our advice would be to think things out carefully before you go ahead and purchase one. Do so in haste and it will reproach you from your living room wall every day!



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