In view of the growing preference of Indian consumers towards downloading applications and customizing them to meet their needs, Samsung has hosted a Java application store on Samsung Fun club, the site for popular games, music, ringtones, free content, wallpapers and videos. 

 With approximately 3 million unique users who access the site through both WAP and Web, the Java application store is designed to tap this user base and offer them more downloadable versions of their favorite applications on their mobiles.

Currently users can download from 40 applications, and Samsung India is closely with the developer community to work on these applications which range from  – Communication (IP & VOIP), Messaging, Entertainment, Personal Finance, Lifestyle, Learning, Social Networking to Maps on Mobile and Mobile Internet.

The applications are available for top selling models of Samsung phones like Corby series, Metro, Star series and even the Dual SIM phones. “We plan to add at least 10 more applications on Samsung Fun Club by the end of this month” states Mr. Yadav. The Company plans to introduce its proprietary Bada platform in the country in Quarter 2 and will be working with Indian developers to develop applications for the same.