9X Media joins hand with Vserv.mobi for app monetisation partnership

9X Media, an Indian music television network, has appointed Vserv.mobi, to monetise 9XM’s entertainment apps on android platform via premium ads powered by the Vserv AppWrapper. It already has applications running on iOS and now has entered into the Android Market. The 9X Music Network Android app can live stream 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas on it.

These Android apps include Joke Central which plays the signature ‘Bakwaas Bandh Kar’ videos and Talking Buddies which is an interactive talking app featuring the popular characters of ‘Bade & Chote’. The other set of applications include Amar Prem to entertain bollywood fans with over 500 translations of popular Bollywood numbers. All the three apps are enabled by AppWrapper  monetisation and will be available as free downloads on the Android Play Store.

Commenting on the association, Rohit Verma, VP – Business Development – India & Middle East, Vserv.mobi said, “We are excited to partner with 9X Media to bring their entertaining content and iconic characters from television, onto the mobile medium, backed by powerful monetisation of our AppWrapper technology. This is a big step forward in the mainstreaming of the mobile medium.”

Vibha Gosher, SVP – Digital – 9X Media said, “Our content is extremely popular on television and now, with consumers being addicted to mobile screens, we are bringing the same engaging experience, to the various mobile platforms through applications. Having launched 13+ IOS based Games and Applications; we are now focusing on the Andriod market space to connect with the large base of Andriod phone users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers.”