Clicking pictures has become an important activity to keep memories alive. And the increasing popularity of social networking sites has made just about everyone a photographer. Of course, every person has different requirements and expectations from their cameras. Some want big zooms, some want HD video, others lots of editing options and so on. Considering these requirements as well as affordability, Fujifilm India has made its foray into Interchangeable lens cameras by introducing its first interchangeable lens camera along with its all-new spring collection. The products range from hi-tech pro-level models to point-and-shoot compacts and include HS25EXR, F660EXR (EXR Series), T350 (T series), JX500, JZ100 (J series), AX550 (A series), SL260, S4200, S2980 (S series), L30 (L series) and C25 (C series). The X Series models X100, X10, X-S1 and X-Pro1 which were launched earlier this year were also put on display at the conference.
Present at the event were K Tanaka, managing director; Sriwant Wariz, national marketing manager; Fujifilm India along with the newly appointed brand ambassador Minissha Lamba. Speaking at the launch, Tanaka said, “We are very delighted to launch our latest 16 digital cameras in the Indian market and specially excited to take the step of introducing Interchangeable technology. At Fujifilm, our effort is always to bring the latest innovative technology in our products. With our latest addition X-Pro1, we are entering into the Professional and semi-professional camera market.”
Commenting on the growth of the camera market in India, Sriwant said, “While last year we had a growth of only one per cent in India due to the Tsunami, we are targeting to improve our sales and attaining growth by 8-9 percent this year.”
All the models launched have high-definition (HD) capability to shoot movies. There also are features like Digital Image Stabilization, Motion Panorama mode, Face Detection technology, and Picture Search, Scene Recognition Auto, Blink Detection, and Smile & Shoot mode.
The X-Pro 1 includes a 16.0 megapixel APS-CMOS image sensor with Fujifilm’s EXR processing technology. The X-Pro sensor is claimed by the company to give a clearer image with a 6×6 colour array as compared to standard 2×2 array. The hybrid multi-viewfinder allows users to instantly switch between an electronic and optical view. Three newly designed fixed ‘X mount’ lens, equivalent to a 27, 53, and 90 lens in a full sensor D-SLR camera, are available as an additional feature along with the X-Pro 1. Another camera that was worth noticing was the JZ100, a slim camera available in 5 colours – Red, Black, Blue, Silver and Purple. This 14.0 megapixel camera has got an 8X optical zoom and 25MM wide angle lens with LCD.